In an effort to beat their particular chest while also advertising the new Volvo XC90 T8 plug-in hybrid, this engineers at Volvo developed a hydraulic power-generating system that uses the kinetic energy involving passing cars to be able to charge the XC90.
Called Highway Robbery, Volvos newest project aims to be able to spark engagement in addition to conversation worldwide about how to innovatively create new pathways toward a future that is definitely both cleaner plus more powerful.
The unique advertising campaign, hosted in Southern California in late March, establishes power truly can come from unexpected spots, with the all-new XC90 T8 Twin Powerplant taking the title since the first plug-in hybrid vehicle to be powered by propane gas, electricityand other vehicles. Over the course of a couple of days, Volvo, together with its advertising agency, Grey Ny, used a customized peristaltic pump placed within the roadway that, any time vehicles drove concerning this, generated electricity for you to fuel the nearby receiving station C and the XC90 T8 attached to it.
As the worlds 1st plug-in hybrid, seven-seat SUV, as well as a combination of 400 horsepower and a 53 MPGe EPA rating, the XC90 T8 gives power and functionality, all at a starting up MSRP of $68,100.
The all-new Volvo XC90 T8 establishes that great power may be found from anywhere, from common engines to electric motors, and beyond, said John Militello, Representative of Marketing, Volvo Car Us. Highway Robbery is yet another way we are able to showcase all of our thinking not just about our cars, but how they’ll affect the world approximately them. Were posing huge questions as we look for new, fresh tactics about how and where we could enable the future of driving a car.