Mercedes?has used the start of its 2017 Formula One car, the Forumla1 W08 EQ Power+, to introduce a new sub-brand tag for all upcoming Vw plug-in hybrid models.
At the 2016 Paris Motor Present, Mercedes-Benz unveiled its new service brand for electrical mobility: EQ. The identity EQ stands for Electric Intelligence and is derived from the?Mercedes-Benz?model values of Emotion and Intelligence. EQ aims to make electric powered mobility simple, relaxing, safe and obtainable for everybody.
The EQ portfolio could encompass all potential future battery-electric cars as well as the involved products and services from Mercedes-Benz.
From the forthcoming facelift from the S-Class, all future Mercedes-Benz Plug-In Environmentally friendly will carry the particular designation EQ Power.
And the launch of the F1 W08 EQ Power+ helps make the new F1 vehicle the first Mercedes-AMG Hybrid to get the EQ Power+ designation, which will be used on all long term Mercedes-AMG performance hybrids.
The newest model designation is translated graphically into the livery of the new W08, with an electric powered blue visual manifestation of the airflow along the car running from your front wing to help trailing edge of any sidepods. This distinctive trademark derives from the electro-look from the Concept EQ unveiled during the past year.