Jeep’s off-road event, Truck Camp was recently held in the Motion picture City, Mumbai and was attended by Bollywood famous people as well as HNI customers.
The finally edition saw a Wrangler Unlimited and Awesome Cherokee being tested on their limits in exclusively created off-road trails. Go camping Jeep was first stored in Delhi, followed by Rann of Kutch. But in a first, the Mumbai occurrence was attended by just not just customers, but celebrities as well.
The shopper engagement area with Camp Jeep features a lounge are for purchasers, food counters, enjoy area for kids plus a product display space where customers can check out the features of their own favourite Jeep autos.
Speaking at the event, Kevin Flynn Chief executive and Managing Director, FCA Of india commented, The uniqueness connected with Camp Jeep is the fact we off-road in a healthy habitat. We like our SUVs naturally tackling what aspect has to throw at them instead of creating a modular off-roading experience. To maximize the camping ground Jeep opportunity further, we have planned to interact with with customers throughout India and will allow them to have this thrilling connection with driving authentic Vehicle SUVs.
Off-road trails are crucial for brands to showcase their product’ohydrates abilities. Land Rover have been conducting similar gatherings every year across the country now its the turn within the iconic American model, Jeep to do the exact same for maximum activation.