Words by Vishnu G Haarinath
With over fifty percent the youth living in the digital space, Cars has decided that the best way to catch the attention of a Grand i10 consumer seemed to be through a meme competition. Any Korean car vendor has tied up with Indias several most acclaimed stand-up-comedians that will popularise this campaign.
To signup as a participant, all you need to do is logon into http://www.itswowsome.com/ with your Facebook login and create a meme with any one of the artists the company you think will be more suitable to your concept. As soon as your meme is ready, you need to promote it on your advertising and marketing platforms with the hashtag #wowsome. Provided the memes you build are socially okay and are on the theme involving comeback, you stand to gain a surprise gift through Hyundai.